Michael Salter

Michael Salter’s work examines reductive visual language (the image) and its affect on the cognitive process (the mind). He researches all sources of mass communication and their massive volume of content. The work is intimately linked to consumer economy, where representation, image and response motivate an audience. Salter pulls images, symbols, logos, and objects from our everyday, re-inventing and manipulating them to make the familiar seem uncanny. Salter’s communication is based on graphic images, kinetic sculptures and installations inspired by the logos he invents. He often uses environmentally unfriendly – throwaway – synthetic materials that are typically discarded by consumers. Finally, the duchampian ready-made theory employs the absurdity of contemporary, consumer oriented – lifestyles where overconsumption of images generates unexpected meanings.